Apr 24, 20260 commentsnatalie de groot
Festival season always shifts the way people dress: less rules, more instinct. From Coachella to Stagecoach, what starts as personal style in a field ends up influencing fashion everywhere else.
Apr 17, 20260 commentsnatalie de groot
From the “Bieber effect” to casual celebrity looks, Coachella 2026 marked a shift from performative fashion to real, effortless style.
Apr 10, 20260 commentsnatalie de groot
Spring 2026 is all about personality over perfection. While classic prints like polka dots, stripes, checkers, and denim-on-denim are still trending (and yes, we called it), the real shift is...
Apr 03, 20260 commentsnatalie de groot
I spent years designing collections that never made it past the sample room, contributing to a system built on overproduction and waste. This is a look inside fashion’s hidden inefficiencies,...
Mar 26, 20260 commentsnatalie de groot
90s fashion keeps coming back not for the clothes, but for the feeling: more instinct, less performance. In today’s hyper-documented world, style can feel forced, but what still works is...
Mar 20, 20260 commentsnatalie de groot
Fashion is no longer just about design, it’s about speed. What once took months now happens in days, driven by social media and real-time demand. AI is transforming the creative...